i’m alexandra jojo
welcome to my world. my intent is to offer a glimpse of what it means to be me.
i used to explain myself through business. shoveling driveways at nine. reselling candy my mom bought so i'd have gas money for soccer. a string of companies after that, warhol and jobs on the shelf like saints.
all true, and it built something real. it just stopped being the interesting part.
what those years actually taught me was resourcefulness, which turns out to be the same muscle a poem uses. the discipline came from soccer. everything since has been figuring out where to point both.
now: films, poems, songs. a mat. a one-way ticket in october.
still resourceful. different objective.
first, i ran across a couple of quotes of Warhol’s which say, ‘business art is the step that comes after art’ and “making money is art and working is art and good business is the best art.” so, i began as a commercial artist - and wanted to end as a business artist. for the first time in my life, i felt capable of producing art and expressing myself in a way that i previously saw as unfathomable. compounding effect came from a Steve Jobs’ Secret to Life dvd i received from my parent’s one christmas. in it, Jobs states how he believes you should embrace, change, improve, mold, and put your mark upon life. this opened my mind and still resonates with me today. it revealed to me the possibility that i have what it takes to create and impact the world around me by producing solutions to problems that others face, while in turn, making people’s lives just a little better.
my work lives where code meets tenderness. femme softness, punk sharpness, glitch as a way of seeing rather than a failure to. i'm less interested in resolution than resonance.
i study buddhism across zen and tibetan traditions. not to arrive anywhere. just to keep paying attention.
i make things out of attention. poems, films, songs.
right now that means false nine, a feature screenplay about an athlete who doesn't know how to stop, and a second poetry collection called i'm not ok, but i dare you to look away. the poems keep turning into songs. that's how sporty punk happened.
before any of this i played professional indoor soccer. the discipline never left, it just moved. first into the writing, now onto the mat. in october 2026 i leave for india for a 500-hour yoga teacher training, and after that, japan.
fifty-five countries so far. i keep going because the world is still bigger than my idea of it.
